May 2011 - Baci Lingerie UK announces new high street and on-line customers
ABS Holdings, the exclusive distributor of Baci Lingerie in the UK, has announced a number of new high street retail customers taking the Baci Brand, including Bentalls and Allders department stores, Camille, and a large number of major specialist e-tailers including Base.com, Legs11.co.uk Lingerieplease.co.uk and Tightsplease.co.uk – with many more in the pipeline. Since its UK launch in February, Baci Lingerie has secured a total of 83 customers nation-wide.
Replenishment orders of Baci’s debut White Label Collection of up to 40% are also keeping the sales team busy, many within just three weeks of receiving opening stock.
Prices start at just £0.91p for thigh high hold-up stockings, but it is the impressively high margins of up to 3.2 that are proving especially seductive for retailers.
Miami-based Baci Lingerie is continuing to take the international market by storm, with its seductive mix of sexy, high-octane glamour, and rock-bottom prices. It has appointed no less than 17 global distribution partners in the past 18 months. Commenting on the early demand for the range, Mike Flay, head of sales and marketing for Baci Lingerie UK, commented:
“We’re delighted that these latest high street customers have come on board with the Baci Brand. The response from retailers has been excellent, and with healthy replenishment orders already coming in, we’re confident this is just the start for us. We’re talking to new retailers every day, and as the buzz about Baci builds momentum, so do sales.”
Baci Lingerie UK is also planning an ambitious mono-store launch at key towns and cities nation-wide, with the first two likely to be in Cardiff and Sheffield. Watch this space!
February 2011 - Baci Lingerie Signs Largest Distributor in UK Exclusively
Baci Lingerie, the hottest and fastest-growing new lingerie brand on the planet, has announced it has signed an exclusive distribution partnership agreement with ABS Holdings, Inc., the largest adult wholesaler in the UK. The agreement also includes a commitment to open a minimum of 50 standalone Baci Lingerie stores, set to generate a multi-million pound annual sales turnover in the UK.
After meetings and negotiations with nearly every UK distributor, Miami-based Baci Lingerie has opted to partner with ABS Holdings Inc., an organization with more than 30 years of success in the erotic goods market; ABS Holdings Inc. perfectly complements Baci Lingerie's mission of delivering the highest-quality sexy and erotic luxury for the lowest prices ever seen on the market. It will trade as Baci Lingerie UK Ltd., and will distribute Baci Lingerie through its wholesale division, as well as through its own retail stores.
"With the UK market being a key market for us, we are extremely proud and excited to have the biggest wholesaler in UK as our strategic partner", said Robert Rosen, Chief Operations Officer of Baci Lingerie. “ABS Holdings is a proven leader in the UK and Baci Lingerie was seeking a partner who not only has the logistical capabilities to distribute all of our brands and products, but who also shares our goal of becoming no.1 in UK in the lingerie market.”
“As a market leader already with 32 of their own stores, ABS Holdings’ retail experience made them a perfect match for our mono brand store concept. They are extremely professional and run an amazing retail business in the UK that will only grow and become stronger with the addition of Baci Lingerie. With the ability to open stores quickly and their experienced retail knowledge, Baci Lingerie should dominate the UK market in very little time.”
“We’re delighted to be partnering with Baci Lingerie, and very much looking forward to launching the brand to the UK trade in the New Year,” commented Tim Hemming, Chief Executive of of ABS Holdings. “Our unrivalled experience and efficient operational capabilities make us ideally placed to deliver the ambitious and exciting program of rapid growth planned.
“Baci Lingerie is taking the international market by storm at a breath-taking pace.The product choice is immense, featuring exciting, sexy, and sophisticated designs at an unbeatably low price point. The garments, packaging, point of sale materials and merchandising are incredibly aspirational and luxurious, easily rivaling the most prestigious European lingerie brands. The difference with Baci is
that beautiful underwear will be accessible to everyone thanks to the unbelievable prices. We can’t wait to take delivery in February.”
Baci Lingerie is looking forward to meeting new partners and developing new relationships at the Salon International de la lingerie Paris in January 2011. Contact sales@absholdings.com to book an appointment to view the range.
MORE ABOUT BACI LINGERIE
Baci Lingerie is fast becoming recognized as one of the most exciting new lingerie brands globally. In the past 14 months Baci has invested millions of dollars in sumptuous photo-shoots and marketing of their revolutionary new second collection – the ‘Black Label Collection’.
The Black Label Collection will officially debut worldwide in January 2011 at the Salon International de la Lingerie 2011 Show, the biggest lingerie show in Paris, and then later in March 2011 at the International Lingerie Show in Las Vegas.
the Baci Lingerie trade stand alone is like no other ever seen! Audacious, glamorous, unapologetically decadent… a boudoir extravaganza! Demand for appointments has been so fierce – they now bring their own security with them!
In the last eight months, Baci Lingerie has signed with no less than 17 partners. By February 2011, the brand will be available through selected high street and on-line retail outlets in countries including the USA, Australia, New Zealand, South Africa, Canada, Austria, Germany, Russia and now the UK.
MORE ABOUT ABS HOLDINGS
UK based erotic wholesaler, ABS Holdings, have come a long way since taking their first steps into the adult entertainment industry as a small family run business some 30 years ago!
With a strong focus on customer satisfaction, quality products, a superb range and value for money it’s no wonder that they have become one of the leading wholesalers in the UK.
In addition to its multi-million pound wholesale core business, ABS Holdings also owns and manages one of the UK’s biggest and most successful online adult shops, www.simplypleasure.com, as well as a chain of 32 retail stores throughout the UK.
Plans are currently afoot to create a dedicated Baci Lingerie showroom at its headquarters in Bournemouth. Watch this space for more news and announcements…